A market researcher's cheat sheet: a world of jargon

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Do you know your CCG from your CDF?

It doesn’t matter if you don’t, just read our market researcher’s guide to healthcare jargon. It covers everything you’ll need from KOL to TDI, and everything in between.

It includes:

  • Explanation of NHS terminology and acronyms
  • Therapy area specific terms clarified
  • Simplifying market research terms

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