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Face-to-face research methodologies such as medical focus groups are a great way to conduct healthcare market research and can generate insightful, qualitative results.
Recruiting patients for focus groups can be challenging, but when done in the right way it can create a friendly, positive environment, where moderators can build a real rapport with patients and encourage them to open up and discuss topics they might not usually share.
Here is our guide on how to successfully run medical focus groups, including tips on:
- Feasibility testing
- Recruitment techniques
- Successful screening
- Validation of respondents
- Communication
- Incentives
How can support groups revolutionse your patient market research? Read our blog to find out more!